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atwconsultancy

Welcome

Multicultural Marketing

Multicultural Marketing: No Longer an Option, But A Necessity

Marketing, advertising and the media is rarely targeted to, and rarely depicts, the changing face of Australia. Businesses must establish real connections with multicultural audiences if they want to remain relevant in the future.

Whilst a number of big-name businesses have moved into a more culturally aware advertising space they must continue to establish real connections with multicultural audiences if they want to remain relevant.

A lack of knowledge in understanding the importance of diversity in marketing and an unawareness of resources available has stopped businesses from entering the multicultural marketing space.

 

An evening discovering why Multicultural Marketing: No Longer an Option, But A Necessity is being held April 24th, 2018 at the Pyrmont Bridge Hotel. The event is designed to be fun, educational, interactive and involves games and activities with prizes to be won. It will explore the disconnect between businesses and our changing demography, why brands that do not adopt a more representative approach will lose.

The event kicks off at 6pm with pre: drinks and finger food, followed by the evenings fun filled program that includes:

2016 Census what it tells us

  • Cultural, Ethnic, Diversity what do these terms really mean?
  • Businesses that have successfully and also unsuccessfully marketed to ethnic audiences
  • How Multicultural Marketing is more than advertising in different languages
Start your journey by CLICKING HERE TO REGISTER.

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